Here you can read my musings around different aspects of the cosmetics industry. I try and keep it fair with a focus on scientific and logical coherence. Even though many people seem to think marketing is the enemy of science, it happens to be one of my favorite topics. Moreover, even science has to be marketed – we call these abstracts of research papers.
I also like to keep an eye on new trends and ingredient technologies.
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Paid work: Sunscreen 101
Suncreen is one of the most important cosmetic products. Here we are looking at its history, different use cases and types of sunscreen and the safety.
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9 red flags in cosmetic product marketing
Discover 9 key red flags in cosmetic product marketing, from misleading claims to ingredient myths, and learn how to spot ethical practices in beauty.
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Why Coherent Beauty?
The name Coherent Beauty symbolizes the common divide between science and marketing in the cosmetics sector.
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List of Published work
Explore Annika Lagut’s published work on cosmetics, materials science, and research, offering insights into scientific advancements and industry trends.